In the early 2000s, K-pop expanded its reach beyond South Korea, primarily targeting neighboring Asian countries.However, it was in the late 2000s and early 2010s that K-pop truly exploded onto the global stage. The debut of groups like Girls’ Generation, Super Junior, Big Bang, and 2NE1 captivated audiences with their polished performances, addictive music, and innovative music videos.
Since then, K-pop has continued to dominate charts and captivate audiences worldwide. Groups like BTS, EXO, BLACKPINK, and TWICE have achieved unprecedented success, breaking records and collaborating with renowned international artists.